Analytics and cookies
We use Google Analytics to understand how the site is used: which pages and bikes are viewed, what people search for, which shops they click through to, and general information such as your browser, device, approximate location (country or city) and where you came from. Google Analytics uses cookies (_ga, _ga_*) to tell visits apart. They are used from your first visit; if you click Decline in the cookie banner, they are switched off and Google receives only anonymous, cookieless measurements from then on. To change your choice later, clear this site's data in your browser and the banner will ask again. We don't use the data to identify you, and we don't show ads.
Other storage we use, in your browser only: your cookie choice and your light or dark theme.
Your location
“Near me” asks your browser for your location, only when you use it. It is sent to our server to find the shops and bikes near you and is not stored.
Shops' websites
Bike listings, prices and photos come from each shop's own website. When you follow a link to a shop, its own privacy policy applies there.
Why we can use this data
Analytics is based on our legitimate interest in understanding and improving the site, and you can turn it off at any time with Decline. Location is used only because you ask for nearby results.
Changes
If we change how we use data, we'll update this page.